As many of you know, we are in the process of developing a new look for the Cancer Center – including a new website, a redesign of Lombardi Magazine, and a new logo. Over 120 of our faculty and staff participated in a recent survey about two logo designs that we are considering. We also sent the survey out to donors, patients, and friends/family of patients.
So first, thank you to all who responded to our email survey.
I’d like to share with you the two top designs, to make sure everyone has an opportunity to give us feedback. I invite everyone to leave a comment here and let us know what you think.
Based on the feedback from the survey (over 24 pages of comments!) and your thoughts here, we will work to revise the the most popular design into the final logo.
Logo descriptions
Bubble: Lombardi operates under the banner of Cura Personalis, a latin phrase that means care of the whole person. Four missions-research, treatment, education, and community-complete the vision of care and research at Lombardi.
The person-the patient, the researcher, the caregiver-is at the center of everything Lombardi does; it is the individual who inspires and it is the individual who makes the difference. The way the figure is portrayed suggests a forward circular movement, paralleling translational research-from bench to bedside, and back. All new ideas move from the researcher to the patient, and ultimately transform the standard of care around the world.
The overlapping circular shapes in this graphic also suggest a microsopic cluster of cells. This, when combined with the human figure, provides a relevant statement about the impact of scientific research on our well-being.
Skyline:The Georgetown University skyline reinforces the reputation and quality of work at Lombardi. The gothic skyline, recognizable to many in the Washington, DC area, conveys a strong sense of location, history, and excellence. Closely tying the cancer center to its academic roots, the logo reinforces the relationship with Georgetown University and provides recognition beyond simply the Lombardi name.
This is an image Lombardi has used in the past, such as the 2006 Annual Report, as well as this blog.